Grit to Pearl - Transforming Your Doula Business

The class meets at 3pm CST every week, on Sunday. 

Starts Sunday, September 14, 2025. The course itself is 7 months long, and then we have 3 months of free Clinic.

$155 / 3 monthly

Overview

Grit to Pearl is a practical, skills-building course (non-certificate) designed specifically for End-of-Life Doulas who are ready to launch, grow, or revitalize their practice. Based on the New York Times best-selling book The Twelve Week Year, this course provides a powerful framework for turning vision into action.

In Grit to Pearl, students gain essential skills in visioning, strategic planning, execution, and goal tracking—tools that are often missing from traditional doula training.

Whether you’re newly certified or have an established practice, this course helps you bridge the gap between your passion for this work and the practical tools needed to build a sustainable business.

As we enter our third cohort, we’re proud to share success stories from IDLM doulas who have used the Twelve Week Year model to turn their budding practices into thriving, purpose-driven businesses across a variety of offerings and care models.

Many EOL doulas find it challenging to clearly define their long-term vision, and even more so to break it down into achievable medium- and short-term goals. Grit to Pearl offers a structured, supportive space to do exactly that. Through weekly sessions and hands-on application, students learn how to apply the Twelve Week Year to their doula work—developing a clear, actionable path to professional growth and long-term impact.

 
Prerequisite: IDLM Business 101 (this would be super helpful but not absolutely necessary – but at least it teaches the basics)
 
Students must purchase:
The 12 Week Year 
The 12 Week Year Field Guide
Both by Brian P. Moran and Michael Lennington

Anna M Adams

Through my extensive experience in hospice and elder care, as well as my certifications as an End-of-Life Doula and End of Life Educator, I have dedicated my life to providing compassionate support and guidance to individuals and their families during their end-of-life journey. My goal is to ensure that every person in my care receives the comfort, dignity, and respect they deserve during this sacred transition.

I have cared for and helped thousands of families go through their end-of-life journeys. I have worked in a Hospice Inpatient Unit and as part of a Hospice Crisis Care Team for most of my life. I work as an End-Of-Life Doula at Holistic Care Hospice and Caring Hands Hospice in San Antonio. I have over 25 years of experience in hospice and elder care and 10+ years in High Acuity care with EMS. I am a Certified End-of-Life-Doula, End of Life Educator. I also own Savior Doula Services and the founder of the International Doula Life Movement.

What people are saying

Why IDLM?

Continued education

Monthly at no cost to our students. Keeping you updated on industry advances and tools to enhance your practice.

The Movement

You found your doula family. Our family community for ongoing support on a daily basis.

Instructors

Who are actively practicing their specialty/services daily.

IDLM brings together over 200 years of experience!

Chat Live Via the FB Messenger App