Grit to Pearl - Transforming Your Doula Business

Grit to Pearl is a practical, skills-building course (non-certificate) designed specifically for End-of-Life Doulas who are ready to launch, grow, or revitalize their practice. Based on the New York Times best-selling book The Twelve Week Year, this course provides a powerful framework for turning vision into action.

In Grit to Pearl, students gain essential skills in visioning, strategic planning, execution, and goal tracking—tools that are often missing from traditional doula training.

Whether you’re newly certified or have an established practice, this course helps you bridge the gap between your passion for this work and the practical tools needed to build a sustainable business.

As we enter our third cohort, we’re proud to share success stories from IDLM doulas who have used the Twelve Week Year model to turn their budding practices into thriving, purpose-driven businesses across a variety of offerings and care models.

Many EOL doulas find it challenging to clearly define their long-term vision, and even more so to break it down into achievable medium- and short-term goals. Grit to Pearl offers a structured, supportive space to do exactly that. Through weekly sessions and hands-on application, students learn how to apply the Twelve Week Year to their doula work—developing a clear, actionable path to professional growth and long-term impact.