Grit to Pearl - Transforming Your Doula Business
Starts Sunday, September 14, 2025. The course itself is 7 months long, and then we have 3 months of free Clinic.
$450
$155 / 3 monthly
Overview
Grit to Pearl is a practical, skills-building course (non-certificate) designed specifically for End-of-Life Doulas who are ready to launch, grow, or revitalize their practice. Based on the New York Times best-selling book The Twelve Week Year, this course provides a powerful framework for turning vision into action.
In Grit to Pearl, students gain essential skills in visioning, strategic planning, execution, and goal tracking—tools that are often missing from traditional doula training.
Whether you’re newly certified or have an established practice, this course helps you bridge the gap between your passion for this work and the practical tools needed to build a sustainable business.
As we enter our third cohort, we’re proud to share success stories from IDLM doulas who have used the Twelve Week Year model to turn their budding practices into thriving, purpose-driven businesses across a variety of offerings and care models.
Many EOL doulas find it challenging to clearly define their long-term vision, and even more so to break it down into achievable medium- and short-term goals. Grit to Pearl offers a structured, supportive space to do exactly that. Through weekly sessions and hands-on application, students learn how to apply the Twelve Week Year to their doula work—developing a clear, actionable path to professional growth and long-term impact.
Aspen Aman
Aspen, a certified End-of-Life Doula in San Antonio, also offers remote teledoula services, drawing on her background in sound healing, energy work, and meditation to support those in grief. Aspen loves sharing her experience and knowledge through teaching, both at IDLM and in community outreach courses. She believes that as we demystify the dying process and neutralize our taboo on talking about death, we remove the fear of dying that colors so many people’s lives. When we see death as a natural part of our life cycle, we live a happier, richer life and plan for a good death.
Aspen brings her 25+ years of experience working in the private and government sectors to teaching the Grit to Pearl course. She completed the 12 Week Year Accelerator Program and has loved seeing how applying the principles of the 12WY system to helping doulas create and grow their doula practices into sustainable businesses.
Aspen loves the collaborative and supportive culture of IDLM and welcomes working closely with her fellow doulas whenever possible. Contact her at aadoula@proton.me.
What people are saying
Why IDLM?
Continued education
Monthly at no cost to our students. Keeping you updated on industry advances and tools to enhance your practice.
The Movement
You found your doula family. Our family community for ongoing support on a daily basis.
Instructors
Who are actively practicing their specialty/services daily.
